SellApp
API ReferenceHighlights

Manage highlight media

Upload, replace, update, reorder, list, and delete highlight images and videos.

Use POST with multipart/form-data to upload or replace files. Use PATCH or PUT with JSON to change call-to-action (CTA) text or product links. A product link must reference an active, discoverable standard product in the same store. Set product_id to null to remove the link. A highlight can contain at most 30 media items in total.

Deleting the last media item unpublishes the parent highlight. Reordering requires every media ID belonging to that highlight exactly once.

GET
/v2/highlights/{highlight}/media

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

highlight*integer

The highlight path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/highlights/0/media" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "id": 41,
      "sort_order": 0,
      "type": "image",
      "url": "https://example.com/launch-lab/design-kit.png",
      "filename": "design-kit.png",
      "size": 24576,
      "mime_type": "image/png",
      "cta_title": "View design kit",
      "product_id": 120,
      "created_at": "2026-09-01T12:00:00Z",
      "updated_at": "2026-09-01T12:00:00Z"
    }
  ]
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
POST
/v2/highlights/{highlight}/media

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

highlight*integer

The highlight path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

multipart/form-data

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/highlights/0/media" \  -H "X-STORE: launch-lab" \  -F file="/path/to/example.png" \  -F cta_title="View product" \  -F product_id="123"
{
  "data": {
    "id": 84,
    "sort_order": 1,
    "type": "image",
    "url": "https://cdn.sell.app/store/1/highlights/example.png",
    "filename": "example.png",
    "size": 24576,
    "mime_type": "image/png",
    "cta_title": "View product",
    "product_id": 123,
    "created_at": "2026-07-11T12:00:00Z",
    "updated_at": "2026-07-11T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
POST
/v2/highlights/{highlight}/media/{media}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

highlight*integer

The highlight path parameter.

media*integer

The media path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

multipart/form-data

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/highlights/0/media/84" \  -H "X-STORE: launch-lab" \  -F cta_title="View product" \  -F product_id="123" \  -F file="/path/to/example.png"
{
  "data": {
    "id": 84,
    "sort_order": 1,
    "type": "image",
    "url": "https://cdn.sell.app/store/1/highlights/example.png",
    "filename": "example.png",
    "size": 24576,
    "mime_type": "image/png",
    "cta_title": "View product",
    "product_id": 123,
    "created_at": "2026-07-11T12:00:00Z",
    "updated_at": "2026-07-11T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
PATCH
/v2/highlights/{highlight}/media/{media}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

highlight*integer

The highlight path parameter.

media*integer

The media path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PATCH "https://sell.app/api/v2/highlights/0/media/84" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "cta_title": "View product",    "product_id": 123  }'
{
  "data": {
    "id": 84,
    "sort_order": 1,
    "type": "image",
    "url": "https://cdn.sell.app/store/1/highlights/example.png",
    "filename": "example.png",
    "size": 24576,
    "mime_type": "image/png",
    "cta_title": "View product",
    "product_id": 123,
    "created_at": "2026-07-11T12:00:00Z",
    "updated_at": "2026-07-11T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
PUT
/v2/highlights/{highlight}/media/{media}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

highlight*integer

The highlight path parameter.

media*integer

The media path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PUT "https://sell.app/api/v2/highlights/0/media/84" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "cta_title": "View product",    "product_id": 123  }'
{
  "data": {
    "id": 84,
    "sort_order": 1,
    "type": "image",
    "url": "https://cdn.sell.app/store/1/highlights/example.png",
    "filename": "example.png",
    "size": 24576,
    "mime_type": "image/png",
    "cta_title": "View product",
    "product_id": 123,
    "created_at": "2026-07-11T12:00:00Z",
    "updated_at": "2026-07-11T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
PATCH
/v2/highlights/{highlight}/media/reorder

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

highlight*integer

The highlight path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PATCH "https://sell.app/api/v2/highlights/0/media/reorder" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "resources": [      42,      41    ]  }'
{
  "data": [
    {
      "id": 42,
      "sort_order": 1,
      "type": "image",
      "url": "https://cdn.sell.app/store/1/highlights/example.png",
      "filename": "example.png",
      "size": 24576,
      "mime_type": "image/png",
      "cta_title": "View Product",
      "product_id": null,
      "created_at": "2026-07-11T12:00:00Z",
      "updated_at": "2026-07-11T12:00:00Z"
    },
    {
      "id": 41,
      "sort_order": 2,
      "type": "image",
      "url": "https://cdn.sell.app/store/1/highlights/example.png",
      "filename": "example.png",
      "size": 24576,
      "mime_type": "image/png",
      "cta_title": "View Product",
      "product_id": null,
      "created_at": "2026-07-11T12:00:00Z",
      "updated_at": "2026-07-11T12:00:00Z"
    }
  ]
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
DELETE
/v2/highlights/{highlight}/media/{media}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

highlight*integer

The highlight path parameter.

media*integer

The media path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X DELETE "https://sell.app/api/v2/highlights/0/media/84" \  -H "X-STORE: launch-lab"
{
  "data": {
    "id": 84,
    "sort_order": 1,
    "type": "image",
    "url": "https://cdn.sell.app/store/1/highlights/example.png",
    "filename": "example.png",
    "size": 24576,
    "mime_type": "image/png",
    "cta_title": "View product",
    "product_id": 123,
    "created_at": "2026-07-11T12:00:00Z",
    "updated_at": "2026-07-11T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Manage highlights

List, search, create, retrieve, update, reorder, and delete highlights.

Overview

Manage course metadata, access rules, publication state, and ordered curriculum through the API.