Create a coupon
Create a discount code for your store.
Create a discount code for your store.
Provide your SellApp API key as a bearer token.
In: header
Header Parameters
Reuse this key only for an identical retry. A replay returns Idempotent-Replayed: true.
8 <= length <= 255Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X POST "https://sell.app/api/v2/coupons" \ -H "Idempotency-Key: project-library-2026-09-04" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "code": "PLAN10", "type": "PERCENTAGE", "discount": 10, "store_wide": false, "products": [ 123, 456 ], "product_variants": [ 1001, 1002 ] }'{
"data": {
"id": 1,
"code": "PLAN10",
"type": "PERCENTAGE",
"discount": "10",
"limit": null,
"store_wide": false,
"minimum_amount": null,
"expires_at": null,
"created_at": "2026-08-30T12:00:01.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"store_id": 1,
"deleted_at": null,
"products": [
123,
456
],
"product_variants": [
1001,
1002
],
"maximum_discount_amount": null
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Limit a coupon to specific products or variants
Set store_wide to false and include a products array containing the product IDs the coupon should apply to.
Optionally include product_variants to restrict any selected product to particular variants. Every variant ID must belong to one of the products in products. If a selected product has no IDs in product_variants, the coupon applies to all of that product's current and future variants.
{
"code": "PLAN10",
"type": "PERCENTAGE",
"discount": 10,
"store_wide": false,
"products": [123, 456],
"product_variants": [1001, 1002]
}In this example, product 123 is limited to variants 1001 and 1002, while product 456 accepts the coupon on every variant. When store_wide is true, the API ignores product and variant scoping.