SellApp
API ReferenceEvents and webhooks

Events and delivery history

Read the event journal, stream when available, and replay webhook deliveries safely.

The journal keeps events for 30 days. Its signed cursors are bound to your filters, and wait enables long polling for up to 25 seconds. An expired cursor returns 410 cursor_expired.

SSE is off by default until the staging frame-flush probe passes. If a stream returns 501 realtime_sse_unavailable, continue with long polling. Resume streams with Last-Event-ID.

Delivery replay accepts no URL, payload, or query overrides. SellApp resolves the current channel, creates a new delivery ID, and keeps the original integration-event ID.

GET
/v2/events

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Query Parameters

cursor?string

Signed cursor bound to this filter set.

wait?integer

Long-poll seconds.

Range0 <= value <= 25

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/events"
{
  "data": [
    {
      "id": "evt_01K4NATYA",
      "type": "order.completed",
      "version": 1,
      "store_id": 12,
      "occurred_at": "2026-09-04T09:12:00Z",
      "subject": {
        "type": "order",
        "id": 4242
      },
      "data": {
        "total_cents": 2900,
        "currency": "USD"
      }
    }
  ],
  "next_cursor": "cur_signed_filter_bound_01K4",
  "has_more": false
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/events/stream

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Header Parameters

Last-Event-ID?string

Last processed event ID.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/events/stream"
"id: evt_01K4NATYA\nevent: order.completed\ndata: {\"id\":\"evt_01K4NATYA\",\"type\":\"order.completed\",\"version\":1,\"store_id\":12,\"occurred_at\":\"2026-09-04T09:12:00Z\",\"subject\":{\"type\":\"order\",\"id\":4242},\"data\":{\"total_cents\":2900,\"currency\":\"USD\"}}\n\n"
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
{
  "type": "api_error",
  "code": "realtime_sse_unavailable",
  "message": "SSE is unavailable; use long polling.",
  "status": 501,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/events#sse-fallback"
}
GET
/v2/orders/stream

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Header Parameters

Last-Event-ID?string

Last processed event ID.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/orders/stream"
"id: evt_01K4NATYA\nevent: order.completed\ndata: {\"id\":\"evt_01K4NATYA\",\"type\":\"order.completed\",\"version\":1,\"store_id\":12,\"occurred_at\":\"2026-09-04T09:12:00Z\",\"subject\":{\"type\":\"order\",\"id\":4242},\"data\":{\"total_cents\":2900,\"currency\":\"USD\"}}\n\n"
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
{
  "type": "api_error",
  "code": "realtime_sse_unavailable",
  "message": "SSE is unavailable; use long polling.",
  "status": 501,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/events#sse-fallback"
}
GET
/v2/orders/{order}/events

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Path Parameters

order*integer

The order identifier.

Query Parameters

cursor?string

Signed cursor bound to this filter set.

wait?integer

Long-poll seconds.

Range0 <= value <= 25

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/orders/42/events"
{
  "data": [
    {
      "id": "evt_01K4NATYA",
      "type": "order.completed",
      "version": 1,
      "store_id": 12,
      "occurred_at": "2026-09-04T09:12:00Z",
      "subject": {
        "type": "order",
        "id": 4242
      },
      "data": {
        "total_cents": 2900,
        "currency": "USD"
      }
    }
  ],
  "next_cursor": null,
  "has_more": false
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/webhook-event-types

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/webhook-event-types"
{
  "data": [
    {
      "type": "order.completed",
      "version": 1,
      "description": "An Order completed and fulfillment began."
    }
  ]
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/webhook-deliveries

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/webhook-deliveries"
{
  "data": [
    {
      "id": "01992b31-c8bd-75b5-b02d-6ae0aa418940",
      "event_id": "evt_01K4NATYA",
      "event_type": "order.completed",
      "status": "succeeded",
      "destination_origin": "https://hooks.example.com",
      "attempts": 1,
      "response_status": 204,
      "response_body": null
    }
  ],
  "links": {
    "first": "https://sell.app/api/v2/webhook-deliveries?page=1",
    "last": "https://sell.app/api/v2/webhook-deliveries?page=1",
    "prev": null,
    "next": null
  },
  "meta": {
    "current_page": 1,
    "from": 1,
    "last_page": 1,
    "path": "https://sell.app/api/v2/webhook-deliveries",
    "per_page": 20,
    "to": 1,
    "total": 1,
    "links": [
      {
        "url": null,
        "label": "&laquo; Previous",
        "active": false
      },
      {
        "url": "https://sell.app/api/v2/webhook-deliveries?page=1",
        "label": "1",
        "active": true
      },
      {
        "url": null,
        "label": "Next &raquo;",
        "active": false
      }
    ]
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/webhook-deliveries/{delivery}

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Path Parameters

delivery*string

The delivery identifier.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/webhook-deliveries/01992b31-c8bd-75b5-b02d-6ae0aa418940"
{
  "data": {
    "id": "01992b31-c8bd-75b5-b02d-6ae0aa418940",
    "event_id": "evt_01K4NATYA",
    "event_type": "order.completed",
    "status": "succeeded",
    "destination_origin": "https://hooks.example.com",
    "attempts": 1,
    "response_status": 204,
    "response_body": null
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
POST
/v2/webhook-deliveries/{delivery}/replay

Authorization

bearerAuth storeAuth
AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

X-STORE<token>

Select the SellApp store for this API request.

In: header

Path Parameters

delivery*string

The delivery identifier.

Header Parameters

Idempotency-Key*string

Reuse this key only for an identical retry. A replay returns Idempotent-Replayed: true.

Length8 <= length <= 255

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Propertiesproperties <= 0

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/webhook-deliveries/delivery_01K4NATYA/replay" \  -H "Idempotency-Key: founder-memo-2026-09-04" \  -H "Content-Type: application/json" \  -d '{}'
{
  "data": {
    "id": "01992b42-a0d7-7dc9-817a-b721e07d2f50",
    "event_id": "evt_01K4NATYA",
    "event_type": "order.completed",
    "status": "pending",
    "destination_origin": "https://hooks.example.com",
    "attempts": 0,
    "response_status": null,
    "response_body": null
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Catalog plan and apply

Preview a multi-resource catalog change, then apply it atomically.

OAuth authorization and installations

Authorize seller-installed apps without overstating business API support.