SellApp
API ReferenceEvents and webhooks

Events and delivery history

Poll the event journal and replay webhook deliveries safely.

Read recorded integration events to recover notifications your application missed. Events remain available for 30 days. Read with GET, save the returned meta.next_cursor, and pass it into the next request. Empty pages are normal: wait longer between repeated empty reads, then poll again.

The event envelope identifies the event, its type and time, and the referenced resource. order.completed has a detailed, limited set of purchase fields. Other event types may have an empty data object. Retrieve the referenced resource when you need its current details; the event history is not a complete historical copy of every resource.

Signed cursors are tied to the selected store and exact filter set, so do not reuse a cursor with different filters. An expired cursor returns 410 cursor_expired with fallback.transport: "cursor_polling"; restart without the expired cursor.

Delivery replay sends a retained integration event to its configured webhook destination again. It creates a new delivery ID and keeps the original integration-event ID. It does not repeat the purchase, refund, or other business action. You cannot supply a different destination URL, payload, or query override.

GET
/v2/events

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Query Parameters

cursor?string

Signed cursor bound to this filter set.

limit?integer

Maximum events to return.

Default50
Range1 <= value <= 100
type?string

Return only this event type.

Lengthlength <= 120
subject_type?string

Return events for this subject type.

Value in"order"
subject_id?string

Return events for this subject identifier.

Lengthlength <= 100

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/events" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "id": "evt_01K4CUSTOMER",
      "type": "order.completed",
      "version": 1,
      "store_id": "12",
      "occurred_at": "2026-09-04T09:12:00Z",
      "subject": {
        "type": "order",
        "id": "4242"
      },
      "data": {
        "total_cents": 2900,
        "currency": "USD"
      }
    }
  ],
  "meta": {
    "next_cursor": "cur_signed_filter_bound_01K4",
    "has_more": false,
    "retention_days": 30
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "message": "The event cursor is outside the 30-day retention window.",
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "status": 410,
  "fallback": {
    "transport": "cursor_polling",
    "url": "https://sell.app/api/v2/events"
  }
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/orders/{order}/events

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

order*integer

The order identifier.

Query Parameters

cursor?string

Signed cursor bound to this filter set.

limit?integer

Maximum events to return.

Default50
Range1 <= value <= 100

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/orders/42/events" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "id": "evt_01K4CUSTOMER",
      "type": "order.completed",
      "version": 1,
      "store_id": "12",
      "occurred_at": "2026-09-04T09:12:00Z",
      "subject": {
        "type": "order",
        "id": "4242"
      },
      "data": {
        "total_cents": 2900,
        "currency": "USD"
      }
    }
  ],
  "meta": {
    "next_cursor": "cur_signed_filter_bound_01K4",
    "has_more": false,
    "retention_days": 30
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "message": "The event cursor is outside the 30-day retention window.",
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "status": 410,
  "fallback": {
    "transport": "cursor_polling",
    "url": "https://sell.app/api/v2/events"
  }
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/webhook-event-types

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/webhook-event-types" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "type": "order.completed",
      "version": 1,
      "description": "An order completed and delivery began."
    }
  ]
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/webhook-deliveries

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/webhook-deliveries" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "id": "01992b31-c8bd-75b5-b02d-6ae0aa418940",
      "event_id": "evt_01K4CUSTOMER",
      "event_type": "order.completed",
      "status": "succeeded",
      "destination_origin": "https://hooks.example.com",
      "attempts": 1,
      "response_status": 204,
      "response_body": null
    }
  ],
  "links": {
    "first": "https://sell.app/api/v2/webhook-deliveries?page=1",
    "last": "https://sell.app/api/v2/webhook-deliveries?page=1",
    "prev": null,
    "next": null
  },
  "meta": {
    "current_page": 1,
    "from": 1,
    "last_page": 1,
    "path": "https://sell.app/api/v2/webhook-deliveries",
    "per_page": 20,
    "to": 1,
    "total": 1,
    "links": [
      {
        "url": null,
        "label": "&laquo; Previous",
        "active": false
      },
      {
        "url": "https://sell.app/api/v2/webhook-deliveries?page=1",
        "label": "1",
        "active": true
      },
      {
        "url": null,
        "label": "Next &raquo;",
        "active": false
      }
    ]
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
GET
/v2/webhook-deliveries/{delivery}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

delivery*string

The delivery identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/webhook-deliveries/01992b31-c8bd-75b5-b02d-6ae0aa418940" \  -H "X-STORE: launch-lab"
{
  "data": {
    "id": "01992b31-c8bd-75b5-b02d-6ae0aa418940",
    "event_id": "evt_01K4CUSTOMER",
    "event_type": "order.completed",
    "status": "succeeded",
    "destination_origin": "https://hooks.example.com",
    "attempts": 1,
    "response_status": 204,
    "response_body": null
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}
POST
/v2/webhook-deliveries/{delivery}/replay

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

delivery*string

The delivery identifier.

Header Parameters

Idempotency-Key*string

Reuse this key only for an identical retry. A replay returns Idempotent-Replayed: true.

Length8 <= length <= 255
X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Propertiesproperties <= 0

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/webhook-deliveries/delivery_01K4CUSTOMER/replay" \  -H "Idempotency-Key: project-library-2026-09-04" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{}'
{
  "data": {
    "id": "01992b42-a0d7-7dc9-817a-b721e07d2f50",
    "event_id": "evt_01K4CUSTOMER",
    "event_type": "order.completed",
    "status": "pending",
    "destination_origin": "https://hooks.example.com",
    "attempts": 0,
    "response_status": null,
    "response_body": null
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "conflict_error",
  "code": "conflict",
  "message": "The resource state changed before this request.",
  "status": 409,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#conflict"
}
{
  "type": "invalid_request_error",
  "code": "cursor_expired",
  "message": "This cursor has expired. Start again without a cursor.",
  "status": 410,
  "param": "cursor",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#cursor-expired"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Top-up bonus tiers GET

List, create, revise, archive, and restore wallet top-up bonus tiers.

CLI authorization

Protocol reference for the official SellApp CLI and your personal CLI connection.