API ReferenceProduct Variants
Create a product variant
Add a purchasable option to a product.
Add a purchasable option to a product.
AuthorizationBearer <token>
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
product*integer
The product path parameter.
Header Parameters
X-STORE?string
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X POST "https://sell.app/api/v2/products/120/variants" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "title": "Monthly membership", "description": "One operating memo each month; access is provisioned by our team.", "deliverable": { "types": [ "MANUAL" ], "data": { "stock": null, "comment": "We will send your reading-room invitation." } }, "pricing": { "humble": false, "price": { "price": 1999, "currency": "USD" } }, "payment_methods": [ "STRIPE" ] }'{
"data": {
"id": 4321,
"product_id": 120,
"title": "Monthly membership",
"description": "One operating memo each month; access is provisioned by our team.",
"deliverable": {
"types": [
"MANUAL"
],
"data": {
"stock": null,
"comment": "We will send your reading-room invitation.",
"removeDuplicate": false,
"parsingMode": "COMMA"
}
},
"pricing": {
"humble": false,
"frequency": {
"value": 1,
"interval": "MONTH"
},
"type": "SINGLE_PAYMENT",
"price": {
"price": "1999",
"currency": "USD"
}
},
"minimum_purchase_quantity": 1,
"maximum_purchase_quantity": null,
"bulk_discount": [],
"payment_methods": [
"STRIPE"
],
"other_settings": {
"quantity_increments": 0,
"discord_data_required": false,
"discord_kick_on_expire": true,
"community_servers": []
},
"order": 1,
"created_at": "2026-08-30T12:00:01.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"deleted_at": null,
"product": {
"additional_information": []
}
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}