Overview
Manage product pricing, inventory, booking rules, and deliverables.
Variants turn a product into something a customer can buy: a monthly membership, a downloadable edition, or an appointment. Each variant defines pricing, accepted payment methods, stock or booking rules, and delivery. Course, credits, and add-on products permit only one variant.
Creating, updating, and deleting variants requires the API key's listing ability
or OAuth products:write, matching store permissions, and
product and variant IDs from the selected store. Sensitive deliverables are
write-only or hidden in responses; keep your own secure copy. Use the path containing both
{product} and {variant} for a single update or deletion, and /batch for
batch changes. Older paths without a variant ID are deprecated and return 404.
The operation schemas are authoritative for pricing units, deliverable shapes, serial limits, booking fields, and nullable date-time values.
Endpoints
- List variants
- Search variants
- Create a variant
- Batch create variants
- Retrieve a variant
- List booking availability
- Create a booking hold
- Release a booking hold
- Update a variant
- Update variant pricing
- Batch update variants
- Delete a variant
- Batch delete variants
Additional endpoint reference
Update a product variant with PUT
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PUT "https://sell.app/api/v2/products/120/variants/4321" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "title": "Monthly membership plus", "description": "One annotated operating memo and a monthly founder discussion." }'{
"data": {
"id": 4321,
"product_id": 120,
"title": "Monthly membership plus",
"description": "One annotated operating memo and a monthly founder discussion.",
"deliverable": {
"types": [
"MANUAL"
],
"data": {
"stock": null,
"comment": "We will send your reading-room invitation.",
"removeDuplicate": false,
"parsingMode": "COMMA"
}
},
"pricing": {
"humble": false,
"frequency": {
"value": 1,
"interval": "MONTH"
},
"type": "SINGLE_PAYMENT",
"price": {
"price": "1999",
"currency": "USD"
}
},
"minimum_purchase_quantity": 1,
"maximum_purchase_quantity": null,
"bulk_discount": [],
"payment_methods": [
"STRIPE"
],
"other_settings": {
"quantity_increments": 0,
"discord_data_required": false,
"discord_kick_on_expire": true,
"community_servers": []
},
"order": 1,
"created_at": "2026-08-30T12:00:01.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"deleted_at": null,
"product": {
"additional_information": []
}
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Replace product variant pricing
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PUT "https://sell.app/api/v2/products/120/variants/4321/pricing" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "pricing": { "type": "SUBSCRIPTION", "humble": false, "price": { "price": 1999, "currency": "USD" }, "frequency": { "value": 1, "interval": "MONTH" } }, "payment_methods": [ "STRIPE" ] }'{
"data": {
"id": 4321,
"product_id": 120,
"title": "Monthly membership",
"description": "One operating memo each month; access is provisioned by our team.",
"deliverable": {
"types": [
"MANUAL"
],
"data": {
"stock": null,
"comment": "We will send your reading-room invitation.",
"removeDuplicate": false,
"parsingMode": "COMMA"
}
},
"pricing": {
"humble": false,
"frequency": {
"value": 1,
"interval": "MONTH"
},
"type": "SUBSCRIPTION",
"price": {
"price": "1999",
"currency": "USD"
}
},
"minimum_purchase_quantity": 1,
"maximum_purchase_quantity": null,
"bulk_discount": [],
"payment_methods": [
"STRIPE"
],
"other_settings": {
"quantity_increments": 0,
"discord_data_required": false,
"discord_kick_on_expire": true,
"community_servers": []
},
"order": 1,
"created_at": "2026-08-30T12:00:01.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"deleted_at": null,
"product": {
"additional_information": []
}
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Retrieve variant deliverable configuration
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable" \ -H "X-STORE: launch-lab"{
"data": {
"types": [
"MANUAL"
],
"data": {
"comment": "Delivery is arranged by Launch Lab."
},
"webhook_configured": false,
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Replace variant deliverable configuration
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PUT "https://sell.app/api/v2/products/string/variants/0/deliverable" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "types": [ "MANUAL" ], "data": { "comment": "Delivery is arranged by Launch Lab." } }'{
"data": {
"types": [
"MANUAL"
],
"data": {
"comment": "Delivery is arranged by Launch Lab."
},
"webhook_configured": false,
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}List variant deliverable files
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
Query Parameters
Number of items to return per page.
151 <= value <= 100Page number to return.
11 <= valueHeader Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/files" \ -H "X-STORE: launch-lab"{
"data": [
{
"id": 301,
"custom_name": "Design kit.zip",
"filename": "design-kit",
"extension": "zip",
"mime_type": "application/zip",
"size": 204800,
"watermark": false,
"max_downloads": null,
"limit_to_purchase_ip": false,
"folder_id": null,
"variant_id": 4321,
"product_id": 120,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
],
"links": {
"first": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files?page=1",
"last": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files?page=1",
"prev": null,
"next": null
},
"meta": {
"current_page": 1,
"from": 1,
"last_page": 1,
"links": [
{
"url": null,
"label": "« Previous",
"active": false
},
{
"url": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files?page=1",
"label": "1",
"active": true
},
{
"url": null,
"label": "Next »",
"active": false
}
],
"path": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files",
"per_page": 15,
"to": 1,
"total": 1
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Upload a variant deliverable file
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
multipart/form-data
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X POST "https://sell.app/api/v2/products/string/variants/0/deliverable/files" \ -H "X-STORE: launch-lab" \ -F file="design-kit.zip"{
"data": {
"id": 301,
"custom_name": "Design kit.zip",
"filename": "design-kit",
"extension": "zip",
"mime_type": "application/zip",
"size": 204800,
"watermark": false,
"max_downloads": null,
"limit_to_purchase_ip": false,
"folder_id": null,
"variant_id": 4321,
"product_id": 120,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Retrieve a variant deliverable file
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The managed deliverable file identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \ -H "X-STORE: launch-lab"{
"data": {
"id": 301,
"custom_name": "Design kit.zip",
"filename": "design-kit",
"extension": "zip",
"mime_type": "application/zip",
"size": 204800,
"watermark": false,
"max_downloads": null,
"limit_to_purchase_ip": false,
"folder_id": null,
"variant_id": 4321,
"product_id": 120,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Update a variant deliverable file
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The managed deliverable file identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PATCH "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "custom_name": "Design kit.zip" }'{
"data": {
"id": 301,
"custom_name": "Design kit.zip",
"filename": "design-kit",
"extension": "zip",
"mime_type": "application/zip",
"size": 204800,
"watermark": false,
"max_downloads": null,
"limit_to_purchase_ip": false,
"folder_id": null,
"variant_id": 4321,
"product_id": 120,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Replace variant deliverable file settings
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The managed deliverable file identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PUT "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "custom_name": "Design kit.zip" }'{
"data": {
"id": 301,
"custom_name": "Design kit.zip",
"filename": "design-kit",
"extension": "zip",
"mime_type": "application/zip",
"size": 204800,
"watermark": false,
"max_downloads": null,
"limit_to_purchase_ip": false,
"folder_id": null,
"variant_id": 4321,
"product_id": 120,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Delete a variant deliverable file
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The managed deliverable file identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X DELETE "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \ -H "X-STORE: launch-lab"{
"data": {
"id": 301,
"custom_name": "Design kit.zip",
"filename": "design-kit",
"extension": "zip",
"mime_type": "application/zip",
"size": 204800,
"watermark": false,
"max_downloads": null,
"limit_to_purchase_ip": false,
"folder_id": null,
"variant_id": 4321,
"product_id": 120,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}List variant deliverable folders
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/folders" \ -H "X-STORE: launch-lab"{
"data": [
{
"id": 302,
"name": "Design kit",
"description": "Files included with your purchase.",
"parent_id": null,
"variant_id": 4321,
"sort_order": 0,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
]
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Create a variant deliverable folder
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X POST "https://sell.app/api/v2/products/string/variants/0/deliverable/folders" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "name": "Design kit", "description": "Files included with your purchase." }'{
"data": {
"id": 302,
"name": "Design kit",
"description": "Files included with your purchase.",
"parent_id": null,
"variant_id": 4321,
"sort_order": 0,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Retrieve a variant deliverable folder
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The deliverable folder identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \ -H "X-STORE: launch-lab"{
"data": {
"id": 302,
"name": "Design kit",
"description": "Files included with your purchase.",
"parent_id": null,
"variant_id": 4321,
"sort_order": 0,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Update a variant deliverable folder
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The deliverable folder identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PATCH "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "name": "Design kit" }'{
"data": {
"id": 302,
"name": "Design kit",
"description": "Files included with your purchase.",
"parent_id": null,
"variant_id": 4321,
"sort_order": 0,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Replace variant deliverable folder settings
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The deliverable folder identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PUT "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "name": "Design kit" }'{
"data": {
"id": 302,
"name": "Design kit",
"description": "Files included with your purchase.",
"parent_id": null,
"variant_id": 4321,
"sort_order": 0,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Delete a variant deliverable folder
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product identifier or slug. The product must belong to the authenticated store.
The product variant identifier.
The deliverable folder identifier.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X DELETE "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \ -H "X-STORE: launch-lab"{
"data": {
"id": 302,
"name": "Design kit",
"description": "Files included with your purchase.",
"parent_id": null,
"variant_id": 4321,
"sort_order": 0,
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}List variant serial inventory
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
Query Parameters
Filter inventory by a partial serial value.
length <= 2048Number of inventory entries per page.
501 <= value <= 250Page number to return.
11 <= valueHeader Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X GET "https://sell.app/api/v2/products/0/variants/0/serials" \ -H "X-STORE: launch-lab"{
"data": [
{
"id": "serial-launch-lab-001",
"serial": "LAUNCH-LAB-DEMO-0001",
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
],
"links": {
"first": "https://sell.app/api/v2/products/120/variants/4321/serials?page=1",
"last": "https://sell.app/api/v2/products/120/variants/4321/serials?page=1",
"prev": null,
"next": null
},
"meta": {
"current_page": 1,
"from": 1,
"last_page": 1,
"links": [
{
"url": null,
"label": "« Previous",
"active": false
},
{
"url": "https://sell.app/api/v2/products/120/variants/4321/serials?page=1",
"label": "1",
"active": true
},
{
"url": null,
"label": "Next »",
"active": false
}
],
"path": "https://sell.app/api/v2/products/120/variants/4321/serials",
"per_page": 15,
"to": 1,
"total": 1
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Append variant serial inventory
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X POST "https://sell.app/api/v2/products/0/variants/0/serials" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "serials": [ "LICENSE-KEY-001", "LICENSE-KEY-002" ], "remove_duplicates": true }'{
"data": {
"previous_count": 0,
"current_count": 2,
"submitted_count": 2
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Replace variant serial inventory
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PUT "https://sell.app/api/v2/products/0/variants/0/serials" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "serials": [ "LICENSE-KEY-001", "LICENSE-KEY-002" ], "remove_duplicates": true }'{
"data": {
"previous_count": 3,
"current_count": 2,
"submitted_count": 2
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Queue a variant serial import
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
multipart/form-data
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X POST "https://sell.app/api/v2/products/0/variants/0/serials/import" \ -H "X-STORE: launch-lab" \ -F file="serials.txt" \ -F parsing_mode="NEW_LINE" \ -F mode="append" \ -F remove_duplicates="true"{
"data": {
"status": "queued",
"tracker_id": "process-serials-123"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}Delete a variant serial
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
The unsold serial entry ULID.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X DELETE "https://sell.app/api/v2/products/0/variants/0/serials/string" \ -H "X-STORE: launch-lab"{
"data": {
"id": "serial-launch-lab-001",
"serial": "LAUNCH-LAB-DEMO-0001",
"created_at": "2026-09-01T12:00:00Z",
"updated_at": "2026-09-01T12:00:00Z"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
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}{
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"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
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"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
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"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
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"message": "Too Many Attempts.",
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"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
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}{
"type": "api_error",
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"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}