API ReferenceProduct Variants

Overview

Manage product pricing, inventory, booking rules, and deliverables.

Variants turn a product into something a customer can buy: a monthly membership, a downloadable edition, or an appointment. Each variant defines pricing, accepted payment methods, stock or booking rules, and delivery. Course, credits, and add-on products permit only one variant.

Creating, updating, and deleting variants requires the API key's listing ability or OAuth products:write, matching store permissions, and product and variant IDs from the selected store. Sensitive deliverables are write-only or hidden in responses; keep your own secure copy. Use the path containing both {product} and {variant} for a single update or deletion, and /batch for batch changes. Older paths without a variant ID are deprecated and return 404.

The operation schemas are authoritative for pricing units, deliverable shapes, serial limits, booking fields, and nullable date-time values.

Endpoints

Additional endpoint reference

Update a product variant with PUT

PUT
/v2/products/{product}/variants/{variant}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*integer

The product path parameter.

variant*integer

The variant path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PUT "https://sell.app/api/v2/products/120/variants/4321" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "title": "Monthly membership plus",    "description": "One annotated operating memo and a monthly founder discussion."  }'
{
  "data": {
    "id": 4321,
    "product_id": 120,
    "title": "Monthly membership plus",
    "description": "One annotated operating memo and a monthly founder discussion.",
    "deliverable": {
      "types": [
        "MANUAL"
      ],
      "data": {
        "stock": null,
        "comment": "We will send your reading-room invitation.",
        "removeDuplicate": false,
        "parsingMode": "COMMA"
      }
    },
    "pricing": {
      "humble": false,
      "frequency": {
        "value": 1,
        "interval": "MONTH"
      },
      "type": "SINGLE_PAYMENT",
      "price": {
        "price": "1999",
        "currency": "USD"
      }
    },
    "minimum_purchase_quantity": 1,
    "maximum_purchase_quantity": null,
    "bulk_discount": [],
    "payment_methods": [
      "STRIPE"
    ],
    "other_settings": {
      "quantity_increments": 0,
      "discord_data_required": false,
      "discord_kick_on_expire": true,
      "community_servers": []
    },
    "order": 1,
    "created_at": "2026-08-30T12:00:01.000000Z",
    "updated_at": "2026-08-30T12:00:01.000000Z",
    "deleted_at": null,
    "product": {
      "additional_information": []
    }
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Replace product variant pricing

PUT
/v2/products/{product}/variants/{variant}/pricing

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*integer

The product path parameter.

variant*integer

The variant path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PUT "https://sell.app/api/v2/products/120/variants/4321/pricing" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "pricing": {      "type": "SUBSCRIPTION",      "humble": false,      "price": {        "price": 1999,        "currency": "USD"      },      "frequency": {        "value": 1,        "interval": "MONTH"      }    },    "payment_methods": [      "STRIPE"    ]  }'
{
  "data": {
    "id": 4321,
    "product_id": 120,
    "title": "Monthly membership",
    "description": "One operating memo each month; access is provisioned by our team.",
    "deliverable": {
      "types": [
        "MANUAL"
      ],
      "data": {
        "stock": null,
        "comment": "We will send your reading-room invitation.",
        "removeDuplicate": false,
        "parsingMode": "COMMA"
      }
    },
    "pricing": {
      "humble": false,
      "frequency": {
        "value": 1,
        "interval": "MONTH"
      },
      "type": "SUBSCRIPTION",
      "price": {
        "price": "1999",
        "currency": "USD"
      }
    },
    "minimum_purchase_quantity": 1,
    "maximum_purchase_quantity": null,
    "bulk_discount": [],
    "payment_methods": [
      "STRIPE"
    ],
    "other_settings": {
      "quantity_increments": 0,
      "discord_data_required": false,
      "discord_kick_on_expire": true,
      "community_servers": []
    },
    "order": 1,
    "created_at": "2026-08-30T12:00:01.000000Z",
    "updated_at": "2026-08-30T12:00:01.000000Z",
    "deleted_at": null,
    "product": {
      "additional_information": []
    }
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Retrieve variant deliverable configuration

GET
/v2/products/{product}/variants/{variant}/deliverable

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable" \  -H "X-STORE: launch-lab"
{
  "data": {
    "types": [
      "MANUAL"
    ],
    "data": {
      "comment": "Delivery is arranged by Launch Lab."
    },
    "webhook_configured": false,
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Replace variant deliverable configuration

PUT
/v2/products/{product}/variants/{variant}/deliverable

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PUT "https://sell.app/api/v2/products/string/variants/0/deliverable" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "types": [      "MANUAL"    ],    "data": {      "comment": "Delivery is arranged by Launch Lab."    }  }'
{
  "data": {
    "types": [
      "MANUAL"
    ],
    "data": {
      "comment": "Delivery is arranged by Launch Lab."
    },
    "webhook_configured": false,
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

List variant deliverable files

GET
/v2/products/{product}/variants/{variant}/deliverable/files

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

Query Parameters

limit?integer

Number of items to return per page.

Default15
Range1 <= value <= 100
page?integer

Page number to return.

Default1
Range1 <= value

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/files" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "id": 301,
      "custom_name": "Design kit.zip",
      "filename": "design-kit",
      "extension": "zip",
      "mime_type": "application/zip",
      "size": 204800,
      "watermark": false,
      "max_downloads": null,
      "limit_to_purchase_ip": false,
      "folder_id": null,
      "variant_id": 4321,
      "product_id": 120,
      "created_at": "2026-09-01T12:00:00Z",
      "updated_at": "2026-09-01T12:00:00Z"
    }
  ],
  "links": {
    "first": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files?page=1",
    "last": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files?page=1",
    "prev": null,
    "next": null
  },
  "meta": {
    "current_page": 1,
    "from": 1,
    "last_page": 1,
    "links": [
      {
        "url": null,
        "label": "&laquo; Previous",
        "active": false
      },
      {
        "url": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files?page=1",
        "label": "1",
        "active": true
      },
      {
        "url": null,
        "label": "Next &raquo;",
        "active": false
      }
    ],
    "path": "https://sell.app/api/v2/products/120/variants/4321/deliverable/files",
    "per_page": 15,
    "to": 1,
    "total": 1
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Upload a variant deliverable file

POST
/v2/products/{product}/variants/{variant}/deliverable/files

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

multipart/form-data

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/products/string/variants/0/deliverable/files" \  -H "X-STORE: launch-lab" \  -F file="design-kit.zip"
{
  "data": {
    "id": 301,
    "custom_name": "Design kit.zip",
    "filename": "design-kit",
    "extension": "zip",
    "mime_type": "application/zip",
    "size": 204800,
    "watermark": false,
    "max_downloads": null,
    "limit_to_purchase_ip": false,
    "folder_id": null,
    "variant_id": 4321,
    "product_id": 120,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Retrieve a variant deliverable file

GET
/v2/products/{product}/variants/{variant}/deliverable/files/{file}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

file*integer

The managed deliverable file identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \  -H "X-STORE: launch-lab"
{
  "data": {
    "id": 301,
    "custom_name": "Design kit.zip",
    "filename": "design-kit",
    "extension": "zip",
    "mime_type": "application/zip",
    "size": 204800,
    "watermark": false,
    "max_downloads": null,
    "limit_to_purchase_ip": false,
    "folder_id": null,
    "variant_id": 4321,
    "product_id": 120,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Update a variant deliverable file

PATCH
/v2/products/{product}/variants/{variant}/deliverable/files/{file}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

file*integer

The managed deliverable file identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PATCH "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "custom_name": "Design kit.zip"  }'
{
  "data": {
    "id": 301,
    "custom_name": "Design kit.zip",
    "filename": "design-kit",
    "extension": "zip",
    "mime_type": "application/zip",
    "size": 204800,
    "watermark": false,
    "max_downloads": null,
    "limit_to_purchase_ip": false,
    "folder_id": null,
    "variant_id": 4321,
    "product_id": 120,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Replace variant deliverable file settings

PUT
/v2/products/{product}/variants/{variant}/deliverable/files/{file}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

file*integer

The managed deliverable file identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PUT "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "custom_name": "Design kit.zip"  }'
{
  "data": {
    "id": 301,
    "custom_name": "Design kit.zip",
    "filename": "design-kit",
    "extension": "zip",
    "mime_type": "application/zip",
    "size": 204800,
    "watermark": false,
    "max_downloads": null,
    "limit_to_purchase_ip": false,
    "folder_id": null,
    "variant_id": 4321,
    "product_id": 120,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Delete a variant deliverable file

DELETE
/v2/products/{product}/variants/{variant}/deliverable/files/{file}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

file*integer

The managed deliverable file identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X DELETE "https://sell.app/api/v2/products/string/variants/0/deliverable/files/0" \  -H "X-STORE: launch-lab"
{
  "data": {
    "id": 301,
    "custom_name": "Design kit.zip",
    "filename": "design-kit",
    "extension": "zip",
    "mime_type": "application/zip",
    "size": 204800,
    "watermark": false,
    "max_downloads": null,
    "limit_to_purchase_ip": false,
    "folder_id": null,
    "variant_id": 4321,
    "product_id": 120,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

List variant deliverable folders

GET
/v2/products/{product}/variants/{variant}/deliverable/folders

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/folders" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "id": 302,
      "name": "Design kit",
      "description": "Files included with your purchase.",
      "parent_id": null,
      "variant_id": 4321,
      "sort_order": 0,
      "created_at": "2026-09-01T12:00:00Z",
      "updated_at": "2026-09-01T12:00:00Z"
    }
  ]
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Create a variant deliverable folder

POST
/v2/products/{product}/variants/{variant}/deliverable/folders

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/products/string/variants/0/deliverable/folders" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "name": "Design kit",    "description": "Files included with your purchase."  }'
{
  "data": {
    "id": 302,
    "name": "Design kit",
    "description": "Files included with your purchase.",
    "parent_id": null,
    "variant_id": 4321,
    "sort_order": 0,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Retrieve a variant deliverable folder

GET
/v2/products/{product}/variants/{variant}/deliverable/folders/{folder}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

folder*integer

The deliverable folder identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \  -H "X-STORE: launch-lab"
{
  "data": {
    "id": 302,
    "name": "Design kit",
    "description": "Files included with your purchase.",
    "parent_id": null,
    "variant_id": 4321,
    "sort_order": 0,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Update a variant deliverable folder

PATCH
/v2/products/{product}/variants/{variant}/deliverable/folders/{folder}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

folder*integer

The deliverable folder identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PATCH "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "name": "Design kit"  }'
{
  "data": {
    "id": 302,
    "name": "Design kit",
    "description": "Files included with your purchase.",
    "parent_id": null,
    "variant_id": 4321,
    "sort_order": 0,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Replace variant deliverable folder settings

PUT
/v2/products/{product}/variants/{variant}/deliverable/folders/{folder}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

folder*integer

The deliverable folder identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PUT "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "name": "Design kit"  }'
{
  "data": {
    "id": 302,
    "name": "Design kit",
    "description": "Files included with your purchase.",
    "parent_id": null,
    "variant_id": 4321,
    "sort_order": 0,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Delete a variant deliverable folder

DELETE
/v2/products/{product}/variants/{variant}/deliverable/folders/{folder}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*string

The product identifier or slug. The product must belong to the authenticated store.

variant*integer

The product variant identifier.

folder*integer

The deliverable folder identifier.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X DELETE "https://sell.app/api/v2/products/string/variants/0/deliverable/folders/0" \  -H "X-STORE: launch-lab"
{
  "data": {
    "id": 302,
    "name": "Design kit",
    "description": "Files included with your purchase.",
    "parent_id": null,
    "variant_id": 4321,
    "sort_order": 0,
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

List variant serial inventory

GET
/v2/products/{product}/variants/{variant}/serials

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*integer

The product path parameter.

variant*integer

The variant path parameter.

Query Parameters

search?string

Filter inventory by a partial serial value.

Lengthlength <= 2048
limit?integer

Number of inventory entries per page.

Default50
Range1 <= value <= 250
page?integer

Page number to return.

Default1
Range1 <= value

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X GET "https://sell.app/api/v2/products/0/variants/0/serials" \  -H "X-STORE: launch-lab"
{
  "data": [
    {
      "id": "serial-launch-lab-001",
      "serial": "LAUNCH-LAB-DEMO-0001",
      "created_at": "2026-09-01T12:00:00Z",
      "updated_at": "2026-09-01T12:00:00Z"
    }
  ],
  "links": {
    "first": "https://sell.app/api/v2/products/120/variants/4321/serials?page=1",
    "last": "https://sell.app/api/v2/products/120/variants/4321/serials?page=1",
    "prev": null,
    "next": null
  },
  "meta": {
    "current_page": 1,
    "from": 1,
    "last_page": 1,
    "links": [
      {
        "url": null,
        "label": "&laquo; Previous",
        "active": false
      },
      {
        "url": "https://sell.app/api/v2/products/120/variants/4321/serials?page=1",
        "label": "1",
        "active": true
      },
      {
        "url": null,
        "label": "Next &raquo;",
        "active": false
      }
    ],
    "path": "https://sell.app/api/v2/products/120/variants/4321/serials",
    "per_page": 15,
    "to": 1,
    "total": 1
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Append variant serial inventory

POST
/v2/products/{product}/variants/{variant}/serials

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*integer

The product path parameter.

variant*integer

The variant path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/products/0/variants/0/serials" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "serials": [      "LICENSE-KEY-001",      "LICENSE-KEY-002"    ],    "remove_duplicates": true  }'
{
  "data": {
    "previous_count": 0,
    "current_count": 2,
    "submitted_count": 2
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Replace variant serial inventory

PUT
/v2/products/{product}/variants/{variant}/serials

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*integer

The product path parameter.

variant*integer

The variant path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

application/json

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X PUT "https://sell.app/api/v2/products/0/variants/0/serials" \  -H "X-STORE: launch-lab" \  -H "Content-Type: application/json" \  -d '{    "serials": [      "LICENSE-KEY-001",      "LICENSE-KEY-002"    ],    "remove_duplicates": true  }'
{
  "data": {
    "previous_count": 3,
    "current_count": 2,
    "submitted_count": 2
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Queue a variant serial import

POST
/v2/products/{product}/variants/{variant}/serials/import

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*integer

The product path parameter.

variant*integer

The variant path parameter.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Request Body

multipart/form-data

TypeScript Definitions

Use the request body type in TypeScript.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X POST "https://sell.app/api/v2/products/0/variants/0/serials/import" \  -H "X-STORE: launch-lab" \  -F file="serials.txt" \  -F parsing_mode="NEW_LINE" \  -F mode="append" \  -F remove_duplicates="true"
{
  "data": {
    "status": "queued",
    "tracker_id": "process-serials-123"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

Delete a variant serial

DELETE
/v2/products/{product}/variants/{variant}/serials/{serial}

Authorization

AuthorizationBearer <token>

Provide your SellApp API key as a bearer token.

In: header

Path Parameters

product*integer

The product path parameter.

variant*integer

The variant path parameter.

serial*string

The unsold serial entry ULID.

Header Parameters

X-STORE?string

Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.

Response Body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

application/json

curl -X DELETE "https://sell.app/api/v2/products/0/variants/0/serials/string" \  -H "X-STORE: launch-lab"
{
  "data": {
    "id": "serial-launch-lab-001",
    "serial": "LAUNCH-LAB-DEMO-0001",
    "created_at": "2026-09-01T12:00:00Z",
    "updated_at": "2026-09-01T12:00:00Z"
  }
}
{
  "type": "invalid_request_error",
  "code": "bad_request",
  "message": "The request could not be understood.",
  "status": 400,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#bad-request"
}
{
  "type": "authentication_error",
  "code": "unauthenticated",
  "message": "Unauthenticated.",
  "status": 401,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}
{
  "type": "authorization_error",
  "code": "forbidden",
  "message": "This action is unauthorized.",
  "status": 403,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#forbidden"
}
{
  "type": "not_found_error",
  "code": "resource_not_found",
  "message": "Not Found.",
  "status": 404,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}
{
  "type": "validation_error",
  "code": "validation_failed",
  "message": "The selected product variant id is invalid.",
  "status": 422,
  "param": "product_variant_id",
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#validation-failed",
  "errors": {
    "product_variant_id": [
      "The selected product variant id is invalid."
    ]
  }
}
{
  "type": "rate_limit_error",
  "code": "rate_limit_exceeded",
  "message": "Too Many Attempts.",
  "status": 429,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}
{
  "type": "api_error",
  "code": "api_error",
  "message": "Server Error",
  "status": 500,
  "param": null,
  "request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
  "docs_url": "https://sell.app/docs/api/errors#api-error"
}

On this page