SellApp Features

Out of the box, SellApp includes the features merchants need to sell digital products online, automate delivery, manage payments, and grow a storefront without extra plugins.

Digital Commerce Features

• Digital product delivery with files, serials, license keys, manual delivery notes, and dynamic webhooks
• Hosted storefronts with custom domains, storefront personalization, Stories, feedback, and a visual builder
• Payment integrations for cards, wallets, direct crypto wallets, Solana, Crypto Tokens, Cash App, custom payment methods, and subscription-capable gateways
• Fraud protection, blacklists, VPN controls, checkout rate limiting, and store-level risk tooling
• Coupons, promotions, abandoned cart recovery, payment-method discounts or fees, bulk discounts, upsells, cross-sells, add-ons, and pay-what-you-want pricing
• Built-in affiliate programs with applications, invites, referral tracking, custom rates, coupons, and payout management
• Subscription and recurring billing support for products that need ongoing access
• Community access automation for Discord, Telegram, Slack, and WhatsApp
• Embedded checkout flows for selling from your own site
• Staff permissions, customer portals, tickets, order management, feedback replies, and analytics
• API access, webhooks, scoped API keys, webhook secrets, and recent webhook delivery logs

What You Can Build

With SellApp, you can sell software, ebooks, memberships, license keys, subscriptions, paid communities, files, templates, videos, and other digital products through a single storefront.

Built for Growth

Start with a simple checkout and automated file delivery, then add the tools that match your sales strategy. You can use coupons and bundles for promotions, abandoned cart recovery for unfinished checkouts, upsells and cross-sells for larger carts, affiliate tracking for referrals, and tickets or feedback replies for customer support.

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