Set Up Your SellApp Store
Create a SellApp store, connect payments, and publish your first digital product so customers can buy online.
Starting to sell digital products on SellApp is simple. Most merchants can get through the initial store setup in a few minutes:
- Sign up.
- Create your first store.
- List your products.
After that, customers can visit your store and make purchases while SellApp handles payment processing, digital delivery, and fraud protection.
Signing Up
Create an account in seconds at sell.app/register. You can register with email details or sign up in one click with Google.
Creating a Storefront
During sign-up, you can create a store immediately. We only ask for three pieces of information:
- Store name
- Store visibility
- Store subdomain
Note
Store name and visibility can be updated later. Store subdomains cannot currently be changed.
Listing Your Digital Products
Before listing products, connect at least one payment method in your storefront settings or directly at the payment settings page.
Note
Customer payments are sent directly to your linked payment account. SellApp does not hold your funds.
Once a payment method is connected, you can immediately start creating products. SellApp supports files, license keys, serials, subscriptions, memberships, and other digital product formats, so choose the delivery type that matches what customers should receive after checkout.
Next Steps After Launch
You now have the basics in place: an account, a storefront, and your first products. From here, you can expand with more payment methods, a custom domain, promotions, paid community access, and automation.
If you need help at any point, use the live chat button on the site.