API ReferenceProducts
Delete a product
Deletes a product.
Soft-delete a product in the selected store. Your key needs the listing ability.
Products with active or past-due subscriptions cannot be deleted.
Send expected_updated_at with the exact updated_at value from the product you last retrieved when the deletion must fail rather than remove a product changed by another dashboard or API request.
AuthorizationBearer <token>
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
product*integer
The product path parameter.
Header Parameters
X-STORE?string
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X DELETE "https://sell.app/api/v2/products/1" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "expected_updated_at": "2026-08-01T12:00:00Z" }'{
"data": {
"id": 1,
"title": "Project Launch Kit",
"slug": "project-launch-kit",
"description": "<p>A practical guide to planning, testing and launching your project.</p>",
"images": [
{
"path": "store/1/listings/NM6TBKIMzpFJq1MKTV24oMJ1W4UrKCo7NS98nt4K.png",
"metadata": {
"size": 39289,
"filename": "NM6TBKIMzpFJq1MKTV24oMJ1W4UrKCo7NS98nt4K",
"extension": "png",
"mime_type": "image/png"
}
},
{
"path": "store/1/listings/ov6XMb68tRr80zl7sqfN1or7xfqqH5WbZygDEQ8X.png",
"metadata": {
"size": 422373,
"filename": "ov6XMb68tRr80zl7sqfN1or7xfqqH5WbZygDEQ8X",
"extension": "png",
"mime_type": "image/png"
}
}
],
"order": 1,
"visibility": "PUBLIC",
"delivery_text": "Thanks for your purchase. Your download is ready.",
"additional_information": [
{
"required": true,
"key": "3aecffd000e00e2211e94558007ffc37",
"type": "checkbox",
"label": "Do you agree to the purchase terms?"
}
],
"other_settings": {
"faq": [
{
"answer": "Yes. Adapt the included templates to your project.",
"question": "Can I use these templates for my own project?"
}
],
"video_url": "https://example.com/launch-lab/product-tour",
"redirect_url": "https://example.com/post-launch?customer_email=[customer_email]&order_id=[order_id]",
"product_title": "Project Launch Kit",
"product_description": "Plan, test, and launch your next project."
},
"deleted_at": "2026-08-30T12:00:01.000000Z",
"created_at": "2024-01-09T22:56:49.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"store_id": 1,
"category_id": null,
"section_id": null,
"section_order": null,
"is_discoverable": true,
"variants": [
{
"id": 1,
"title": "Default"
}
],
"url": "https://launch-lab.sell.app/product/project-launch-kit"
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}