API ReferenceProducts
Batch create products
Create multiple products in one request by sending a resources array.
Create multiple products in one request by sending a resources array.
AuthorizationBearer <token>
Provide your SellApp API key as a bearer token.
In: header
Header Parameters
X-STORE?string
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X POST "https://sell.app/api/v2/products/batch" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "resources": [ { "title": "Example product", "description": "An example product created through the API.", "visibility": "PUBLIC", "type": "product" } ] }'{
"data": [
{
"id": 1,
"title": "Example product",
"slug": "example-product",
"description": "An example product created through the API.",
"images": [],
"order": 1,
"visibility": "PUBLIC",
"delivery_text": "",
"additional_information": [],
"other_settings": {
"faq": [],
"video_url": "",
"redirect_url": "",
"product_title": "",
"product_description": ""
},
"deleted_at": null,
"created_at": "2026-08-30T12:00:01.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"store_id": 1,
"category_id": null,
"section_id": null,
"section_order": null,
"is_discoverable": true,
"variants": [],
"url": "https://launch-lab.sell.app/product/example-product"
}
]
}{
"data": [
{
"id": 1,
"title": "Example product",
"slug": "example-product",
"description": "An example product created through the API.",
"images": [],
"order": 1,
"visibility": "PUBLIC",
"delivery_text": "",
"additional_information": [],
"other_settings": {
"faq": [],
"video_url": "",
"redirect_url": "",
"product_title": "",
"product_description": ""
},
"deleted_at": null,
"created_at": "2026-08-30T12:00:01.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"store_id": 1,
"category_id": null,
"section_id": null,
"section_order": null,
"is_discoverable": true,
"variants": [],
"url": "https://launch-lab.sell.app/product/example-product"
}
]
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}