Products and Variants
Create digital products, variants, pricing, payment methods, subscriptions, delivery items, and product-page settings.
Products are the main listings customers browse on your store. Variants are the purchasable options inside a product, such as different plans, quantities, packages, formats, subscriptions, course access, appointments, credits, or access levels.
Open Products to create or edit a product.
Digital Product Basics
The product editor controls the storefront page for standard products and bookings:
- Title and slug for the product name and URL.
- Description for the main product copy.
- Visibility for whether the product is visible or hidden.
- Images for the product gallery.
- Section for storefront organization.
- Delivery text for post-purchase instructions.
- FAQ and extra product-page settings.
You can save a product as a draft while you are still preparing the listing.
Courses use the course editor instead of the standard product editor. A course includes the same storefront basics, plus curriculum sections, lessons, attachments, promo media, and access settings.
Variants
Each product, course, or booking needs at least one variant before it is ready to sell. A variant controls the purchase details and delivery setup:
- Title and short description.
- Price and currency.
- Single payment, subscription, or pay-what-you-want pricing.
- Compare-at price for crossed-out pricing.
- Accepted payment methods.
- Minimum and maximum purchase quantity.
- Volume discounts.
- Digital items, course access, or appointment details delivered after payment.
For subscriptions, SellApp currently shows subscription pricing when Stripe or PayPal is available for the store. Use separate variants when one listing needs both one-time digital downloads and recurring access.
For courses, SellApp creates and manages one default variant for pricing and checkout. The course's access settings control whether customers receive lifetime access or limited access for a fixed number of days after purchase.
For bookings, variants control the appointment offer, including duration, timezone, capacity, and availability rules.
For credits, variants control the quantity rules and rate tiers used to price each purchased credit. Credit products are direct-checkout products and cannot be mixed into normal carts with other product types.
Payment methods per variant
Variants can use different payment methods. For example, you can offer Stripe and PayPal on a subscription variant, while another one-time variant uses crypto, Cash App, or a custom payment method.
If you use custom payment methods, select the specific custom methods that should be allowed for the variant.
Bulk updates
The Products dashboard includes bulk actions for repeated product settings such as visibility, payment methods, redirect URLs, delivery text, FAQ, additional information, and Discord invite settings.
Use bulk updates when a setting should be consistent across many products, then edit individual products for exceptions. This is useful when you add a new payment method, change post-purchase redirects, or update delivery instructions across a large digital product catalog.