Update product variant pricing
Change a variant's price, billing frequency, quantity tiers, or payment methods.
Use this endpoint when changing a variant's pricing. Amounts are integer minor units, so 1000 represents USD 10.00.
Subscription pricing requires a positive amount, a supported cadence, and subscription-capable payment methods. Custom payment method IDs must belong to the current store and are never accepted for subscriptions.
Pass the variant's current updated_at value as expected_updated_at when you want stale writes rejected.
Provide your SellApp API key as a bearer token.
In: header
Path Parameters
The product path parameter.
The variant path parameter.
Header Parameters
Store slug. Required for OAuth access tokens. API keys may omit it to use their current store, or the first accessible store when no current store is selected.
Request Body
application/json
TypeScript Definitions
Use the request body type in TypeScript.
Response Body
application/json
application/json
application/json
application/json
application/json
application/json
application/json
application/json
curl -X PATCH "https://sell.app/api/v2/products/120/variants/4321/pricing" \ -H "X-STORE: launch-lab" \ -H "Content-Type: application/json" \ -d '{ "pricing": { "price": { "price": 2499, "currency": "USD" } } }'{
"data": {
"id": 4321,
"product_id": 120,
"title": "Monthly membership",
"description": "One operating memo each month; access is provisioned by our team.",
"deliverable": {
"types": [
"MANUAL"
],
"data": {
"stock": null,
"comment": "We will send your reading-room invitation.",
"removeDuplicate": false,
"parsingMode": "COMMA"
}
},
"pricing": {
"humble": false,
"frequency": {
"value": 1,
"interval": "MONTH"
},
"type": "SUBSCRIPTION",
"price": {
"price": "2499",
"currency": "USD"
}
},
"minimum_purchase_quantity": 1,
"maximum_purchase_quantity": null,
"bulk_discount": [],
"payment_methods": [
"STRIPE"
],
"other_settings": {
"quantity_increments": 0,
"discord_data_required": false,
"discord_kick_on_expire": true,
"community_servers": []
},
"order": 1,
"created_at": "2026-08-30T12:00:01.000000Z",
"updated_at": "2026-08-30T12:00:01.000000Z",
"deleted_at": null,
"product": {
"additional_information": []
}
}
}{
"type": "invalid_request_error",
"code": "bad_request",
"message": "The request could not be understood.",
"status": 400,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#bad-request"
}{
"type": "authentication_error",
"code": "unauthenticated",
"message": "Unauthenticated.",
"status": 401,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#unauthenticated"
}{
"type": "authorization_error",
"code": "forbidden",
"message": "This action is unauthorized.",
"status": 403,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#forbidden"
}{
"type": "not_found_error",
"code": "resource_not_found",
"message": "Not Found.",
"status": 404,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#resource-not-found"
}{
"type": "validation_error",
"code": "validation_failed",
"message": "The selected product variant id is invalid.",
"status": 422,
"param": "product_variant_id",
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#validation-failed",
"errors": {
"product_variant_id": [
"The selected product variant id is invalid."
]
}
}{
"type": "rate_limit_error",
"code": "rate_limit_exceeded",
"message": "Too Many Attempts.",
"status": 429,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#rate-limit-exceeded"
}{
"type": "api_error",
"code": "api_error",
"message": "Server Error",
"status": 500,
"param": null,
"request_id": "01992a65-e064-71ba-b38f-902b7966a6be",
"docs_url": "https://sell.app/docs/api/errors#api-error"
}