For Affiliates: Program Explained
Learn how affiliates join a SellApp affiliate program, copy referral links, track referrals, review products, and receive payouts.
Note
This page is dedicated to affiliates who are either part of an affiliate program, or are looking to join an affiliate program
If you're looking to join a store's affiliate program, or you're already an affiliate and want to know where everything lives, this page is for you.
We will start by explaining how to apply to an affiliate program, then continue with a high-level overview of each affiliate dashboard's purpose.
Joining an affiliate program
To join an affiliate program, navigate to the store's respective customer portal. The customer portal can be found by appending /customer-portal to a store's URL
- If the store URL is bob.sell.app, then the customer portal can be found at bob.sell.app/customer-portal
- If the store URL is example.com, then the customer portal can be found at example.com/customer-portal
Once you've logged into the customer portal, you will be met with a list of your orders placed on the store. To the left of the page you will find a sidebar containing a number of options.
- If the store does not have an affiliate program present, then you will not see a dropdown called "Affiliate Program"
- If the store does have an affiliate program present, then you will see a dropdown called "Affiliate Program". Clicking any option in that dropdown will redirect you to the join page, which looks like bob.sell.app/customer-portal/affiliates/join
In the second case, where a store does have an affiliate program, you will see an overview of this affiliate program's benefits. If this is your first time applying to an affiliate program, you will see a "Become an Affiliate" button.
If the store invited you directly, the same page will show a "Complete Application" button instead.
For first-time affiliates who are not affiliates at other stores, clicking the "Become an Affiliate" button opens a join form where you create your affiliate profile. Note the following:
- This information cannot be changed further down the line
- The submitted information will be visible to all stores you apply to
- Your identifier becomes your affiliate code and is used to track referrals
The form also asks for your payout method, payout details, and a short message explaining why you want to join the store's affiliate program. The payout methods shown depend on what the store has enabled.
Once you've clicked "Save", either the store needs to review your request, or they will auto-approve your request. This depends on the store's affiliate program settings.
Affiliate Dashboard Explained
Once you've been accepted to the affiliate program, the customer portal should show a number of options in the "Affiliate Program". The first of which is the "Overview"
This overview is a dashboard with a high-level overview of your affiliate activity and information
- Paid earnings, unpaid earnings, and total referral count
- Your unique affiliate link, and optionally your unique affiliate coupon code (if set)
- Your most recent referrals generated for the store
- Your most recent payouts
Products Dashboard Explained
The second dropdown option is the "Products" dashboard
This dashboard also displays your affiliate link, as shown in the dashboard overview.
In addition, the dashboard displays a list of products with a breakdown of their price and commission rate. This can come in handy to see which products are eligible for a commission, and what the commission rates are.
A store can assign custom commission rates per product, on an affiliate-by-affiliate basis. If this is the case for you, this dashboard will display those custom rates.
Referrals Dashboard Explained
The third dropdown option is the "Referrals" dashboard
This dashboard displays a list of all referrals generated by you, each displaying the date, status, and commission earned.
Clicking on a specific referral will open a slide-over that displays a breakdown of how the commission has been calculated, alongside a timeline of the referral's statuses.
Payouts Dashboard Explained
The fourth dropdown option is the "Payouts" dashboard
This dashboard displays a list of all payouts associated with your affiliate profile, each displaying the date, status, and payout amount.
Clicking on a specific payout will open a slide-over that displays a breakdown of how the payout has been calculated, alongside a list of associated referrals and a timeline of the payout's statuses.
Affiliate Settings Explained
The fifth and final dropdown option is the "Settings" overview
This overview helps you modify your payout details, should you need to do so at any time. When updating your payout details, subsequent payouts will be sent to the new payout details.
Additionally, you will be shown your unique affiliate coupon code (if set) and a description of this coupon's properties.
The coupon can be used to further incentivize potential customers to make a purchase, resulting in you earning more referrals.
Frequently Asked Questions
How much does it cost to apply to an affiliate program?
No fees are charged for affiliates applying to an affiliate program. Additionally, you should also not be charged any fees for payouts or the like, except for potentially applicable payment processor fees.
Can I join multiple affiliate programs?
Yes, you can join as many affiliate programs as you like.
How do I refer customers?
Copy your unique affiliate link and send it over to the potential customer. Ensure that you do not remove the ?affiliate=[affiliateIdentifier] value from the URL, as this is what is used to attribute a purchase to you.
You can also copy unique product URLs in the Products dashboard.
Can I get paid out in...
This depends entirely on the store's payout settings. Where certain stores can only pay out in some payment methods, other stores can pay out in other payment methods.
How long does it take before I get paid out for referrals generated?
This depends on a number of factors. The first factor is what payment method the customer has paid with.
- For fiat payment methods, such as PayPal or Stripe, the eligible for payout date is 30 days after a purchase has been made.
- This measure is in place to prevent affiliate fraud and factor in potential charge-backs.
- For crypto payment methods, such as Bitcoin, the eligible for payout date is immediately once the purchase has been made.
- This is because crypto payments are irreversible and are thus not prone to fraud
On the first and fifteenth of every month, eligible referrals are calculated and a payout is generated.
The store is then notified that the payouts are ready to be paid, after which the store manually sends the funds to your payout details.
Important
If your commission amount is less than the "Minimum Payout" amount specified by the store, then your payout will not be generated until you have exceeded the threshold.
Double-sided Incentives
Create affiliate coupon incentives that reward affiliates with commissions and customers with discount codes.
Payment Methods for Digital Products
Add payment methods for digital products in SellApp, including cards, PayPal, crypto, Cash App, NMI, Paddle, Square, and custom flows.