Orders and Customers
Manage digital product orders, retry fulfillment, review customer history, search sales, and export customer data.
The Orders and Customers dashboards are where you handle completed purchases, failed digital delivery, customer history, and sales exports.
Orders
Open Orders to search and review purchases.
You can search by:
- Order ID or customer email.
- Transaction ID.
- Crypto transaction hash or address.
- Coupon code.
- Product name.
- Serial code.
- Additional information.
- Discord customer data.
Use status and payment filters when you need to narrow the list quickly.
Order actions
From an order, you can inspect payment, customer, product, delivery, community access, and custom payment proof details.
If fulfillment failed, retry delivery from the order. SellApp will only retry affected delivery steps, so you can recover from temporary webhook, stock, license key, community access, or notification issues without recreating the whole order.
For custom payment methods, orders can require review before they are marked completed.
Customers
Open Customers to search customer emails and review revenue per customer.
The customer slide-over helps you understand what someone bought, how much revenue they generated, and where you may need to support them. This is useful when a buyer asks about an order, a license key, a subscription, or access to a paid community.
Exports
Use sales and customer exports when you need reporting outside SellApp. Exports are useful for accounting, cohort analysis, campaign review, or reconciling activity with an external CRM.