A better SendOwl alternative that gives you more.

SellApp is a next-generation SendOwl alternative that is customizable and brings your customers a delightful storefront, with more features, in just a few minutes.

Bug-free Experience

It's frustrating when your customers can't use your storefront without running into bugs. SendOwl's "Well that didn't work" error message is well-known to many sellers. With SellApp, your customers won't ever run into bugs.

Professional Storefront

With SellApp, you get a professionally designed storefront through which you can sell your digital goods. Feel confident with our next-generation design and purpose-built checkout, without needing to know how to code.

Instant Support

No longer do you need to wait for days, if not weeks, for a reply from SendOwl's customer support via email. Simply use SellApp and enjoy the possibility of contacting us directly via live chat in case you ever need help.

Why creators are moving from SendOwl to SellApp.

SendOwl used to be fine back in 2010 when you knew how to code and didn't mind spending a couple of days coding a storefront from scratch. Nowadays, not so much.

SendOwl's pricing starts at $15 per month, but you will only be able to create 30 products and won't have any flexibility when it comes to customizing things. Matters get even worse when you want to do seemingly essential things, here's some examples:

  • Unlike SellApp, SendOwl does not let you create volume discounts without purchasing a custom plan, the price of which isn't even displayed on their site.
  • It is notoriously difficult to get in touch with someone at SendOwl when you need help, and when you do get a response, it's often an unhelpful generic answer.
  • SendOwl's infrastructure and codebase was built over 10 years ago, with much of the code now not functioning correctly. This has translated in many frustrated customers not receiving what they paid for.

Back in 2010, SendOwl might have been a good solution to use. Nowadays, however, their platform is mostly outdated and has difficulty keeping up with new entrants to the market like SellApp. It's not for nothing that SendOwl has a 1.8 score on TrustPilot at time of writing.

SellApp: The next-generation platform for selling digital goods

Like many, we are unhappy with the way digital goods are sold online, especially given outdated platforms that aren't being modernized like SendOwl. SellApp is our definitive answer to them. We're the next-generation platform for selling digital goods that is 10x faster, better, and cheaper than anything else on the market.

Sure, both platforms allow you to sell digital downloads and have similar features like subscriptions, license keys, and coupons. But we also already offer so much more. From cryptocurrency payments, to a fully functional modern storefront, and live support when you can't figure something out and need immediate help.

Give us a try! I guarantee you'll like what you'll be experiencing.

Comparing SellApp vs. SendOwl

Free Plan
Starting at $15/mo
Store Tickets
Store Staff
Only with business or higher ($39/mo)
Live Chat Support
Storefront Customization
Payout Country Support
Cryptocurrency Support
Multicurrency Support
Yes. 25+ currencies.
Yes. 25+ currencies.

Here's what you can do with SellApp


Sell any digital product you want, and make money while you sleep.

Shopping Cart

Your customers can browse, buy, and pay for multiple products in one go. Increase your revenue, and improve your customer's checkout experience.

Multiple payment methods

Boost your sales up to 71% by providing the payment methods your customers prefer. From credit cards to crypto, we support it all.

Next-gen checkout

Our best-in-class checkout is seamless on every device, screen size, and browser.

Scale simply

Whether you process several orders per month or thousands in one day, we can help you.
Example ticket by customer


You decide to whom, where, how, and when you sell your products. We’ll deliver your products fast and safe, no matter the format or number of orders.

Digital products

Sell and deliver any type of digital product you want globally — from self-published eBooks, coding courses, and design assets, to indie video games — and more.


Set a recurring fee for your customers to access existing or new products on any basis, be it every X weeks or months, or even yearly.


Automatically reward customers with unique perks, like giving access to an premium Discord group, sub-forum or private community.

License keys & codes

Copy/paste a list of custom codes or license keys for your customers to purchase, and keep a clear overview of which customer bought what code or key.
Example ticket by customer


Start selling better and grow bigger with our nifty marketing tools, and automate your marketing workflows.

Discounts & promo codes

Increase sales and reward customers with discounts and promotions. Create either percentage-based or value-based coupons for a specific product, or your entire store.

Pay what you want pricing

Utilize PWYW pricing to help customers decide how valuable your product is, or use it for donations and crowdfunding campaigns.

Bulk Discounts

Encourage your customers to purchase more by giving them X% discount when they buy Y amount in one go.
Example ticket by customer


Personalize your storefront and checkout to your liking, add custom checkout fields & embedded buttons to provide a consistent branding experience.

Personalized Storefront

Personalize your storefront's design, change storefront elements to your liking, add a custom domain name, and align your branding for a delightful customer experience.

Custom checkout fields

Seamlessly collect additional customer information directly within the checkout flow, like a username or preferred delivery method, and process orders that much faster.

Embeddable buttons

Easily add a customized embed button by copy/pasting a few snippets of code into your website. We support any platform, whether that's Wix, Wordpress, Weebly or Squarespace.

Keep it simple

You have full creative control over your storefront, so you can make it as simple or complex as you want with no restraints on design or branding.
Example ticket by customer

Ready to start selling? Create a SellApp store today!

Sign up and try SellApp for free today. Explore all the tools and features without having to purchase a trial. Let's start and scale your online business.

Start Selling for Free