SellApp: A Shopify alternative that’s actually built for selling digital goods

Shopify is best-in-class for physical products, but if you’re selling digital goods like downloads, license keys, or subscriptions, choose a digital-first platform like SellApp instead.

Sell Instantly

Spin up your very own storefront in less than a minute, and start selling instantly. SellApp lets you create a storefront for free, instead of requiring an expensive monthly subscription like Shopify does.

Save Up To $3588/yr

The amount that you save when switching from Shopify's most expensive plan to SellApp. Get all the features you know, plus new ones, to run and level up your business. All at a fraction of the cost.

Simple Interface

Switch from Shopify's outdated, bloated interface to something that's more modern and far simpler to navigate. Make use of our sleek interface and start getting things done 10x faster.

Why creators selling digital goods are switching from Shopify to SellApp.

There are few, if any, platforms that are as good as Shopify when it comes to selling physical products. They have all that you need, including inventory warehouses, shipping discounts, and so much more. If, however, you're selling digital products, it's an entirely different story.

Shopify was created with the sole purpose of selling physical products. They started as a snowboard shop, and gradually evolved into the behemoth they are today. Even though they do have some support for digital goods, it's absolutely not something they spend a lot of resources on. Here's some relevant examples on what that means in reality:

  • Despite already needing to pay $29/mo for a Shopify store, you don't get a lot of functionality for digital goods out of the box. This means it's entirely unfeasible to sell digital goods on Shopify, unless you're happy to pay hundreds of dollars per year to offer e.g. volume discounts by purchasing add-ons.
  • When using Shopify, you also don't get access to basic storefront functionality, such as customers creating tickets to contact you.
  • Finally, although Shopify does offer relatively decent customer support, they do not offer live chat support.

Shopify or SellApp?

Compared to SellApp, Shopify is the best solution currently known for selling physical products such as t-shirts and other merchandise. If, on the other hand, you simply want to sell digital downloadables, subscriptions, text/serial based items, or services, SellApp is the clear winner.

SellApp: The next-generation platform for selling digital goods

Like many, we are unhappy with the way digital goods are sold online, especially given large platforms that don't natively support digital goods like Shopify. SellApp is our definitive answer to them. We're the next-generation platform for selling digital goods that is 10x faster, better, and cheaper than anything else on the market.

Sure, both platforms allow you to sell digital downloads and have similar features like subscriptions, unlimited resources, and multicurrency support. But we also already offer so much more. From live chat support, to free store staff and more.

Give us a try! I guarantee you'll like what you'll be experiencing.

Comparing SellApp vs. Shopify

Free Plan
From $29/mo
Store Tickets
Store Staff
Only 2
Email-based, IP-based, and country based.
Via app store
Live Chat Support
Storefront Customization
Payout Country Support
Cryptocurrency Support
Via app store
Multicurrency Support
Yes. 25+ currencies.
Yes. 25+ currencies.

Here's what you can do with SellApp


Sell any digital product you want, and make money while you sleep.

Shopping Cart

Your customers can browse, buy, and pay for multiple products in one go. Increase your revenue, and improve your customer's checkout experience.

Multiple payment methods

Boost your sales up to 71% by providing the payment methods your customers prefer. From credit cards to crypto, we support it all.

Next-gen checkout

Our best-in-class checkout is seamless on every device, screen size, and browser.

Scale simply

Whether you process several orders per month or thousands in one day, we can help you.
Example ticket by customer


You decide to whom, where, how, and when you sell your products. We’ll deliver your products fast and safe, no matter the format or number of orders.

Digital products

Sell and deliver any type of digital product you want globally — from self-published eBooks, coding courses, and design assets, to indie video games — and more.


Set a recurring fee for your customers to access existing or new products on any basis, be it every X weeks or months, or even yearly.


Automatically reward customers with unique perks, like giving access to an premium Discord group, sub-forum or private community.

License keys & codes

Copy/paste a list of custom codes or license keys for your customers to purchase, and keep a clear overview of which customer bought what code or key.
Example ticket by customer


Start selling better and grow bigger with our nifty marketing tools, and automate your marketing workflows.

Discounts & promo codes

Increase sales and reward customers with discounts and promotions. Create either percentage-based or value-based coupons for a specific product, or your entire store.

Pay what you want pricing

Utilize PWYW pricing to help customers decide how valuable your product is, or use it for donations and crowdfunding campaigns.

Bulk Discounts

Encourage your customers to purchase more by giving them X% discount when they buy Y amount in one go.
Example ticket by customer


Personalize your storefront and checkout to your liking, add custom checkout fields & embedded buttons to provide a consistent branding experience.

Personalized Storefront

Personalize your storefront's design, change storefront elements to your liking, add a custom domain name, and align your branding for a delightful customer experience.

Custom checkout fields

Seamlessly collect additional customer information directly within the checkout flow, like a username or preferred delivery method, and process orders that much faster.

Embeddable buttons

Easily add a customized embed button by copy/pasting a few snippets of code into your website. We support any platform, whether that's Wix, Wordpress, Weebly or Squarespace.

Keep it simple

You have full creative control over your storefront, so you can make it as simple or complex as you want with no restraints on design or branding.
Example ticket by customer

Ready to start selling? Create a SellApp store today!

Sign up and try SellApp for free today. Explore all the tools and features without having to purchase a trial. Let's start and scale your online business.

Start Selling for Free