SellApp
API
CRUD store resources programmatically
Use the formal API surface instead of trying to bend the UI into automation work it was not meant to do.
Built-In Feature
Build On Top Of SellApp With API And Webhooks
SellApp has been built with developers in mind. Use the API, webhooks, and product-linked automation hooks to extend the platform without rebuilding the commerce base underneath it.
Events
Receive store changes through webhooks
Push SellApp activity into your own systems as products, orders, and other store events happen.
Security
Protect integrations with scoped keys and webhook secrets
Keep each integration narrower and easier to reason about in production.
Developer tooling
The developer-facing product screen from the legacy page
A showcase page should show the feature surface that developers actually work with.
Use API access, webhooks, and developer controls without leaving the core commerce stack behind.
What you get
The developer features highlighted on the original page
This is the product story, not an abstract “developer-friendly” pitch.
01
API
A full-fledged API surface to create, read, update, and automate the resources available on SellApp.
02
Webhooks
Create webhook endpoints and decide which notifications and store events each endpoint should receive.
03
Secure
Protect API calls with API keys and verify incoming webhooks with a webhook secret.
04
API Keys
Each API key has its own permissions and abilities instead of one broad integration credential.
05
SDKs
Community-built SDKs make it easier to move faster when building on top of the platform.
06
Product Webhook
Link a product to your webhook and return generated output or custom fulfillment after a purchase is made.
Developer docs
Need the API reference?
The official developer docs cover API calls, webhook details, and real-world integration examples.
Extend SellApp without rebuilding commerce
Use the API, webhooks, and scoped credentials to connect SellApp to your own systems while keeping the selling base intact.