Analytics Settings
Connect ecommerce analytics tracking in SellApp with Google Analytics 4, Meta Pixel, TikTok Pixel, and server-side event secrets.
Analytics settings let you connect storefront tracking for customer behavior, conversions, and advertising optimization.
Open Analytics settings.
Google Analytics 4
Enter the GA4 Measurement ID and optional API Secret. The measurement ID identifies the Google Analytics property, and the API secret enables server-side event tracking.
If a secret is already saved, enter a new value to replace it or clear the saved measurement ID and secret.
Meta Pixel
Enter the Meta Pixel ID and optional Access Token to track conversions and build audiences for Facebook and Instagram advertising.
If a token is already saved, enter a new token to replace it or clear the saved Pixel ID and token.
TikTok Pixel
Enter the TikTok Pixel ID and optional Access Token to track conversions and optimize TikTok advertising campaigns.
If a token is already saved, enter a new token to replace it or clear the saved Pixel ID and token.
When to configure analytics
Configure ecommerce analytics tracking before you run paid campaigns or launch a new product. That gives you cleaner conversion data for product pages, checkout activity, and purchase events.
Personalization Settings
Customize SellApp personalization settings for support email, Trustpilot, invoice business details, return links, custom email, and domains.
Developer Settings
Manage SellApp developer settings for webhooks, webhook secrets, test deliveries, recent delivery logs, and API tokens.