Storefront Settings

Storefront settings control how your SellApp store appears, how checkout behaves, which integrations run, and which dashboard defaults your team uses.

Open Settings from the SellApp dashboard.

Settings tabs

The settings page is organized into tabs:

1. General for visibility, store name, dashboard timezone, dashboard currency, and checkout color scheme.
2. Payment for payment methods, billing details, VAT, checkout rules, minimum spend, rate limits, and crypto checkout controls.
3. Notifications for Discord and email notification channels.
4. Analytics for Google Analytics 4, Meta Pixel, and TikTok Pixel tracking.
5. Personalization for support email, Trustpilot, business invoice details, return links, custom email, and custom domains.
6. Affiliates, Community, and Marketing for growth and access settings.
7. Staff for team member access.
8. Developers for webhooks, webhook secrets, recent deliveries, and API tokens.
9. Other for destructive store actions shown to store owners.

Where to start

Start with General settings and Payment settings before publishing a store. Then configure Analytics, Personalization, Notifications, and Developer settings based on how your store handles tracking, customer support, and automation.

Use the dedicated docs in this section for settings that affect checkout behavior, reporting, customer emails, team access, developer automation, and operational risk.