General Store Settings

General store settings control the basics of your SellApp storefront and dashboard defaults.

Open General settings.

Store visibility

Choose how customers can access the store:

1. Public Store: accessible to anyone. Products are visible and can be purchased.
2. Hidden Store: accessible to anyone with a link. Products can be purchased.
3. Private Store: inaccessible. Products are invisible and cannot be purchased.

Use Hidden when you want a private launch link, and Private when the store should stop accepting purchases.

Store name and URL

Update the store name shown in the dashboard and storefront. The SellApp subdomain is shown in the Store URL field so you can confirm the active storefront address.

For a branded domain, use custom domain setup.

Dashboard timezone and currency

Choose the dashboard timezone used for dates in orders, charges, sales, licenses, and other store activity. Choose the dashboard currency used for reporting and dashboard metrics.

These settings help teams read reports in their operating timezone and preferred display currency.

Checkout color scheme

Use Checkout color scheme to follow the customer's system theme or force checkout into dark or light mode.