Store Settings

Developer Settings

Manage SellApp developer settings for webhooks, webhook secrets, test deliveries, recent delivery logs, and API tokens.

Developer settings control the webhook and API tooling used to automate your SellApp store.

Open Developer settings.

Webhooks

Use webhooks when an external system needs to receive store events. You can create webhook endpoints, edit existing endpoints, test delivery, and review recent webhook deliveries.

Webhook delivery logs help you debug endpoint status, payloads, and recent failures without guessing whether SellApp sent an event.

Webhook secret

Generate a webhook secret when your endpoint needs to verify that incoming requests came from SellApp.

Use the secret to validate signed webhook requests before creating accounts, granting access, updating stock, or trusting an incoming order event.

For dynamic product delivery, see Dynamic Webhook Setup.

API tokens

Use API tokens when your own system needs scoped API access to SellApp. Create tokens only for the systems that need them, and delete old tokens when they are no longer used.

Keep webhook secrets and API tokens private. Rotate them if they are exposed or copied into a place your team does not control.

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