Abandoned Cart Recovery

Abandoned cart recovery helps you follow up with customers who start checkout but do not complete payment. SellApp can send reminder emails, limit reminders to certain order totals, and include a coupon incentive in a chosen email.

Open Marketing settings, then use Abandoned Cart Reminders.

Enable reminder emails

Switch Status on to enable abandoned cart reminder emails for the store. SellApp scans eligible unpaid checkouts and schedules reminders based on the settings you save.

Use the order amount range when you only want reminders for carts above a minimum total or below a maximum total. Leave the fields empty when every eligible cart should be considered.

Configure the reminder schedule

You can configure up to three reminder emails. Each reminder uses an hour delay after checkout starts, with a maximum of 72 hours.

The schedule cannot have gaps. Email #2 requires Email #1, and Email #3 requires Email #2. Each later reminder must be scheduled after the previous one.

Add a purchase incentive

If you want to offer a discount, choose a coupon and select which reminder email should include it. The incentive is only shown when the order does not already have a coupon, and expired or unavailable coupons are ignored.

Use abandoned cart recovery with a clear coupon strategy. A small discount in Email #2 or Email #3 can recover buyers without training every customer to wait for a discount.