Automatic Promotions

Promotions are automatic discounts for your SellApp storefront. Customers do not enter a code; SellApp checks the current active promotion and applies it at checkout when the order qualifies.

Use promotions for digital product launches, flash sales, limited redemption offers, cart incentives, and scheduled campaigns.

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Create a promotion

Open Promotions, then click New promotion.

Set the basics first:

1. Add a clear internal name, like Launch week or Weekend flash sale.
2. Choose whether the promotion is active.
3. Optionally set a start date and end date.
4. Set a priority. Lower numbers are evaluated first when multiple promotions are active.
5. Decide whether the promotion can stack with coupons.
6. Optionally cap total redemptions.

After that, configure at least one phase.

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Promotion phases

Phases let one promotion change over time or after a usage cap. Each phase can have:

1. A percentage or fixed discount.
2. An optional end date.
3. An optional maximum redemption count.
4. An optional minimum subtotal.

For example, a launch promotion can start at 30% off for the first 50 orders, then move to 15% off until the campaign ends. This lets a product launch reward early buyers without requiring a separate coupon code.

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Storefront labels and incentives

SellApp can show promotion labels on the storefront and cart. If a promotion has a minimum subtotal, the cart can show an incentive message such as how much more the customer needs to add before the deal unlocks.

Keep promotion names customer-friendly if you plan to show them publicly. Summer drop reads better than promo-test-4.

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Check performance

The Promotions dashboard includes usage data, so you can see whether a campaign is getting redeemed. If a promotion is not being applied, check:

1. The promotion status.
2. Start and end dates.
3. Promotion and phase redemption caps.
4. Minimum subtotal.
5. Coupon stacking.
6. Whether another active promotion has higher priority.