Product Bundles
Create product bundles in SellApp to package digital downloads, templates, software, services, or access into one offer.
Product bundles let you sell multiple products together as a single listing. They are useful for starter packs, full-access drops, course packs, template bundles, software packs, and discounted digital product collections.
Create a bundle
Open Bundles, then click New bundle.
Set up the bundle like a normal listing:
- Add a title, slug, and description.
- Choose the visibility.
- Add product images.
- Add any extra checkout fields, redirect URL, video, FAQ, or SEO fields you need.
- Save the bundle.
After the bundle exists, add the products and variants it should include. Each bundle item can have its own quantity, so one bundle can include multiple copies of the same underlying item if needed.
Note
Bundles are their own listings. Customers buy the bundle directly instead of adding the bundle itself into a normal cart flow.
Add products to a bundle
From the bundle editor, add the product variants that should be delivered when the bundle is purchased.
Use clear bundle titles so customers understand the package at a glance, then use the description to explain the included products and why buying the bundle is better than buying each product separately.
Strong bundle pages usually mention the full contents, the normal individual value, and the outcome the customer gets by buying everything together.
Price the bundle
A bundle has its own pricing. Set the bundle price based on the value of the full package, not just the cheapest item inside it.
Common approaches:
- Discounted pack: bundle several products and price below the sum of individual prices.
- Premium pack: include exclusive files, access, or services that are not available separately.
- Fast-start pack: combine the product with templates, guides, or support to shorten setup time.
Bundles currently work best for one-time purchases. If you need recurring billing, create a subscription product instead.
Delivery
When a customer purchases a bundle, SellApp keeps a snapshot of the bundled items for that order. That means the order stays clear even if you edit the bundle later.
Use the order page to confirm which products were included in the customer's bundle purchase.