Coupon Codes
Create coupon codes for digital products, affiliate campaigns, private offers, product launches, and support credits.
Coupons are code-based discounts for your SellApp storefront. They are best when you want a specific audience to enter a code, such as an affiliate audience, a private group, a returning customer segment, or a one-off support gesture.
Create a coupon
Open Coupons, then click New coupon.
Set the core fields:
- Enter the coupon code customers will type at checkout.
- Choose Fixed amount or Percentage.
- Enter the discount amount.
- Decide whether the coupon is store-wide or limited to selected products.
- Optionally add a redemption limit.
- Optionally set an expiration date and time.
Percentage coupons can also have a maximum discount amount. Use that when you want a large percentage discount to feel strong without risking a huge discount on high-ticket orders.
Limit a coupon to products and variants
Turn off store-wide use when a code should only work on specific products. Then add the products that should accept the coupon.
For each selected product, choose one of these scopes:
- All variants, including ones added later applies the coupon to every current and future variant of that product.
- Only selected variants limits the coupon to the variants you check.
Use variant targeting when different plans, editions, or pricing options under the same product should have different discounts. A coupon rejected for one variant can still be valid for another selected variant of the same product.
This is useful for:
- New product launches.
- Slow-moving products.
- Affiliate campaigns around a specific offer.
- Private customer upgrades.
- Support credits for a specific replacement purchase.
If a coupon should work everywhere, keep it store-wide and avoid extra product restrictions.
Product- and variant-limited coupon codes are useful when one offer needs a launch discount but the rest of your catalog should keep its normal pricing.
Minimum amount and caps
Use Minimum amount when the customer should spend a certain amount before the coupon applies.
Use Maximum discount amount for percentage coupons when you want to cap the money saved. For example, a 50% code with a maximum discount of $25 still feels generous, but it will not remove half the price of a high-value cart.
Coupons vs promotions
Use a coupon when the customer needs a code.
Use a promotion when the discount should apply automatically.
If a cart has both a coupon and a promotion, the promotion's stackable setting decides whether the automatic promotion can apply alongside the coupon.