Rewards

Rewards let you recognize customers based on their store activity. You can create rules that grant coupons, wallet credit, badges, status labels, or display-only recognition when customers reach configured milestones.

Open Rewards to create and manage reward rules.

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Reward rules

A reward rule defines when a customer earns something and what SellApp should issue. Rules can be active for a specific date range and can be configured to fire once per customer.

When creating a rule, choose:

1. The trigger that determines when the reward is earned.
2. The threshold the customer must reach.
3. The output the customer receives.
4. Whether the rule is active and visible.

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Reward outputs

Rewards can issue different output types:

1. Coupons for discounts customers can redeem later.
2. Wallet credit for store credit that appears in the customer wallet.
3. Badges and status labels for recognition.
4. Display rewards for customer-visible milestones that do not issue money or coupons.

Coupon rewards can be scoped to specific products and can include expiration behavior. Wallet credit rewards require customer wallets to be available for the store.

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Customer portal

Customers can view earned rewards and progress from the customer portal. Wallet-credit rewards link back to the wallet history so customers can see the credit entry.

The reward grants view shows issued rewards, their source rule, the customer, and the output that was granted.

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Reversals

If an order is refunded or voided, SellApp can revoke related reward grants and release redeemed reward coupons where appropriate. Review reward grants after refunds when you need to confirm a customer's current reward state.