Marketing

Product Add-Ons

Create product add-ons in SellApp for optional extras like setup help, support, extra files, license upgrades, and templates.

Product add-ons are optional extras customers can add while buying a digital product. They work well for priority support, setup help, extra files, license upgrades, templates, source files, or any small product that makes the main purchase more valuable.


Create an add-on

Open Add-ons, then click New add-on.

Set the basics:

  1. Add a title, slug, and description.
  2. Choose the visibility.
  3. Choose which parent products can offer this add-on.
  4. Save the add-on.

An add-on is still a listing behind the scenes, but it is presented as an optional attachment to the parent product instead of as a normal storefront product.


Attach add-ons from a product

You can also attach add-ons while editing a product.

Open the product, expand Marketing, then use Add-ons to select one or more add-ons customers can choose from.

Customers will see those add-ons during cart and checkout for that product. If they select one, SellApp stores the add-on alongside the parent order item so the relationship stays clear on the order.

Note

Add-ons are built for one-time product carts. They are not available for subscription carts.


Good add-on ideas

Strong add-ons are easy to understand and clearly tied to the main product. A good add-on should feel like a natural upgrade, not a separate product the customer has to research.

Examples:

  1. Installation help for a software product.
  2. A commercial license upgrade for a digital asset.
  3. Bonus templates for a design pack.
  4. Priority support for a setup-heavy product.
  5. Source files for a finished resource.

Keep the add-on title direct. Customers should understand the upgrade before they even open the description.

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