Upsells and Cross-Sells
Use upsells and cross-sells in SellApp to highlight better variants and recommend related digital products.
Upsells and cross-sells help customers choose a better option without making them hunt around your digital product store.
In SellApp, these live inside the product editor under Marketing.
Featured variants
A featured variant highlights one variant on the product page as the recommended choice.
Open a product, expand Marketing, then choose a Featured variant. You can label it:
- Popular
- Recommended
- Best value
Use this when one variant is the offer you most want customers to pick, like a lifetime plan, premium pack, larger quantity, bundled license, or best-margin option.
Note
Featured variants are product-level recommendations. They point customers toward a variant of the product they are already viewing.
Similar products
Similar products are cross-sells. They recommend products from elsewhere in your store alongside the current product.
Open a product, expand Marketing, then choose Similar products. If a product has multiple variants, choose the exact variant you want to recommend.
Use similar products for:
- Products that solve the next problem.
- Companion templates or files.
- A cheaper starter product.
- A higher-value product for customers who want more.
- Product families that naturally belong together.
Keep recommendations tight
Do not recommend everything. Two or three strong cross-sells usually convert better than a long list of loosely related products.
Use the featured variant to guide the current product decision, then use similar products when the customer may want something adjacent.
If the extra should be attached to the same cart item, use Add-ons instead.